One of the biggest challenges for BRM leaders is proving the value of proactive activities—those efforts that strengthen collaboration, prevent problems, and align strategy. Because the results are often intangible, they risk being overlooked by executives and stakeholders. This workshop equips you with the language and tools to change that. You’ll explore the “6-Pack of BRM,” a practical framework for defining and measuring the value of BRM, and learn how to use it to build a dashboard that resonates with leaders. With these tools, you’ll be able to confidently show how BRM strengthens strategy, relationships, and results.

Key topics include:

• Why proactive BRM activities are often overlooked and how to make them visible
• The 6-Pack of BRM and how each element demonstrates value
• Approaches to measuring BRM outcomes in strategic and operational contexts
• Turning data into insights that influence leaders and stakeholders

Practical Elements

• Use the 6-Pack of BRM to define your initial value dashboard
• Apply measurement techniques to your own context
• Build a plan to communicate BRM value to leaders and stakeholders
• Receive feedback on your dashboard design and communication approach

Who Should Attend

• Leaders at any level looking to amplify their impact through relationships
• Business partners and business relationship managers who lead through influence
• Executives and managers ready to break down silos and boost cross-functional teamwork
• Anyone in a leadership role who wants to build trust, increase influence, and drive results

No Prerequisites