Leading with Business Relationship Management: Mastering the Art of Advancing a BRM Leadership Capability explores the complexities of business relationship management (BRM), its pivotal role in modern organizations, and evolving BRM from a limited operational role to a fundamental leadership capability.
This guide provides a robust BRM leadership capability framework built around six key elements, with each chapter providing practical insights, tips, and case studies. An engaging narrative following Jane Hawthorne, BRM is interwoven throughout, making complex concepts accessible and actionable.
Designed for all business leaders, relationship managers, and change agents, Leading with BRM is a roadmap to embed BRM at the heart of organizational culture and strategy. Prepare to transform theoretical knowledge into practical leadership actions that advance BRM capabilities and enhance organizational effectiveness and agility.
