Value Focused Organization (VFO)


The Becoming a Value-Focused Organization (VFO) workshop guides participants through a value approach consisting of a full-cycle value optimization framework that works across business functions to ensure that the organization drives towards business success. The value optimization approach and framework are designed to empower business professionals to share ownership of business value by engaging business partners/peers in idea generation (ideation), value planning, and ensuring business value results through value measuring, optimizing, and communication. Any organization looking to optimize and ensure business value through a BRM capability will benefit from this workshop.

 Learning Objectives

Workshop participants can expect an interactive and lively session, with a deep dive into the value framework to become value-focused. Topics include:

​Clarifying the definition of business value in both tangible and intangible terms

  • Clarifying value enablers and where value is lost
  • Understanding the role of BRM in becoming a value-focused organization
  • Understanding how to define ideas and value plans
  • Understanding how to measure value—specifically, intangibles
  • Ensuring and communicating realized value
  • Evolving behavior and culture to focus on value
  • Understanding the link between a value-focused organization and BRM Institute’s business value ability organization assessment

VFO Workshops can be delivered dedicated to your organization in a instructor-led online version in a timezone that is suitable for your team. Contact us for pricing.

All of our workshops can be delivered through one-on-one coaching. Contact us for details

Upcoming Dates 


Courses are delivered in 4 half days sessions.

Discounted pricing available for select regions. Please contact us for more information.  

Course Date Timezone Price Register
Jun 7 – 10, 2021 11 am – 2 pm EST/EDT $1,995 USD Click to register
Sep 20 – 23, 2021 11 am – 2 pm EST/EDT $1,995 USD Click to register

Due to the COVID-19 pandemic all our classroom sessions are on hold and we only offer instructor-led online. Please contact us if you want more information.