Strategic Partnering Approach (SPA)


The Business Relationship Management Strategic Partnering approach serves as an addition to BRM Institute’s current BRM certification programs, BRMP® and CBRM®, which are designed to be delivered and received at an individual level. Any organization that is launching a BRM capability, working to improve its BRM capability, or is interested in taking its successful BRM capability to the next level, can benefit from team engagement in the Business Relationship Management Strategic Partnering approach. Workshop participants can expect an interactive and lively two-day session, with a deep dive into the most common obstacles experienced by organizations working to evolve their BRM capability. Among these topics are:

  • Strategy – Clarifying your organization’s goal with IT, HR, Finance and other functions as co-leaders
  • Culture – Evolving organizational culture to support collaboration and shared ownership
  • Convergence – Breaking down silos to integrate different functions
  • Making It Personal – Understanding the impact BRM has on each individual function
  • Team – Energizing and empowering the BRM team
  • Measurement – Ensuring and communicating realized business value

This workshop includes the following:

  • BRM Playbook (ebook)
  • Workshop Workbook and handouts
  • Two (2) hours of online coaching after the session
  • The ability to apply for the BRM Institute Certificate of workshop completion
  • The ability to apply for MBRM, Master of BRM and Certificate of Experience

SPA Workshops can be delivered dedicated to your organization in a instructor-led online version in a timezone that is suitable for your team. Contact us for pricing.

OPTION: Want to learn more about Strategic Partnering Approach through individual coaching? Contact us for details. 

Upcoming Dates:



Courses are 4 half days.

Discounted pricing available for select regions. Please contact us for more information.  

Course Date




Jun 1 – 4, 2021 11 am – 2 pm EST/EDT $1,995 USD Click to register
Sep 13 – 16, 2021 11 am – 2 pm EST/EDT $1,995 USD Click to register

Due to the COVID-19 pandemic all our classroom sessions are on hold and we only offer instructor-led online. Please contact us if you want more information.