Business Relationship Management (BRM) Week is held every year in the second week of February. In association with the BRM Institute we organized two networking events. One in Edmonton and one in Calgary. During these events Peter Lijnse presented on the future of BRM and how this can help organizations to achieve the value they are looking for. The presentation focused on how to drive value, how to build strategic partnerships and evolving culture. The video can be watched below.
After this presentation there were panel discussion around the challenges of BRM and how people are addressing this.
The events were attended well by local BRMs, and the steps are being taken to organize more of the networking events.